Beckett burner reset button blinking non stop! Bad primary control?

I've bled the line many times while living here. I know when the light is blinking you can press it and the burner will start up, that's usually when I purge the air out of the pump. This morning I saw the oil delivery guy out there. I went down to the basement and started the process of bleeding the line. The burner came on, a little oil came out and a bunch of air. It shut off. Pretty normal. I repeated the process. Notice almost nothing coming out of the line. Beckett burner shut off again. Normal. I realized the guy hadn't even pumped any fuel into the tank yet. No big deal. He was taking quite a while. Finally I heard him filling the tank. Once he finished I went back to the burner with my oil cup in hand, ready to bleed the air from the line. I pressed the reset button and nothing happenened. It just continued blinking rapidly. About 1 second intervals.

...ok... let me hold the reset button down for 15 second. Must have gone into hard lockout mode. Nope. Once i lift my finger off the reset button it continued rapidly blinking in 1 second intervals. I've tried shutting the power off a couple times, I've held the reset button down over and over.. nothings changed and I'm worried I messed something up. It's cold over here and we need heat and hot water badly.

Anyone know if maybe my primary control is bad? Or is it time I start taking the burner apart and cleaning it? I'm just holding off on all of that because how would doing all of that get the primary control to respond? Thanks for reading and I look forward to what you have to say about it.

-A