It's not fair of you to compare an older model of one brand to a newer model of another. Shame on you!
As for price, TarDisk discontinued the model shown here. Now they sell only built-in memory, at prices that might make even Apple blush.
Once they have, you'll be able to view a graph of their reputation gained over time.
Here's a preview of what the graph will look like:
No reputation gained yet.