Great teardown as usual. "Proprietary" was the beginning of the end for IBM - anybody remember the PS2? Apple is getting cocky and not caring about its customer base the way Microsoft did in the 90s - which led to its irrelevancy of today. Not letting your customers upgrade their SSD down the road is simply cruel, like a doctor telling a patient s/he will only get one battery for the pacemaker. It will come back to bite Apple, as history has proven many times. Anybody remember Apple being close to bankruptcy in the late nineties?
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