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The Kia Soul is sold with a six-speaker stereo system that includes a CD player, a USB port for iPod connection, and Sirius Satellite Radio. Additional features available for upgrade include additional speakers, steering-wheel-mounted audio controls and Bluetooth for hands-free connectivity.

Designed to introduce an emotional appeal into the Kia range, the car can be specified with a number of design options and is available in several themed special editions. Custom upgrades include 18-inch alloy wheels, cruise control, leather-wrapped steering wheel, racing stripes, "dragon" and "houndstooth" graphics, and LED turn indicators.

For 2011, the Kia Soul was updated with more conventional pull-out door handles, standard metallic interior trim, redesigned instrument cluster, leather boot shifter, and switchblade style fold-in integrated key and remote, with an optional Smart Key available in the Exclaim ("!") trim.

The 2012 model year brought a more thorough update, with revised exterior and interior styling and new powertrains. In North America the updated 1.6, now featuring direct injection, makes 138 hp/123 lb-ft, the 2.0 makes 164 hp/148 lb-ft of torque. The 1.6 now delivers 25-26 mpg in the city and 30-31 on the highway. The 2.0 returns 23-24 in the city and 28-29 on the highway. New features include navigation, UVO infotainment, leather and heated seats and automatic climate control.

As part of the 2012 upgrades, European models were fitted with new 1.6-litre GDI petrol or 1.6 CRDi diesel engines, both of which can be specified with an automatic gearbox or a new six-speed manual gearbox, replacing the five-speed unit in the old version. As a result, the petrol offers a 14 bhp uplift in power compared to its predecessor, while returning improved fuel economy. The modified 1.6 CRDi diesel returns 57.6mpg and has cut its CO2 emissions from 138g/km to 129g/km - particularly important for the European market where taxation is based on carbon emissions.

The 2013 North American KIA Soul received some more modest upgrades (called "Refreshers") including 3 new colors, a bulged hood, revised grill with black chrome accents, LED Red Tail light, LED Amber front turn signals under the headlights and white LED running lights under the front turn signals. The exterior Kia badges are now smooth instead of raised lettering. Inside, audio controls are now located on the steering wheel and Bluetooth is standard even on base manual transmission equipped cars. Also upper line models now come with power folding heated mirrors with built in turn signal repeaters. The center display for sound system was all red LED but is now full colored.

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