On an ASUS Chromebook, this usually points to a power, software, or hardware issue. Common causes include a corrupted ChromeOS, battery/power fault, or display/firmware problem.
Try these fixes in order:
Hard reset: Turn it off → hold Refresh + Power for 10 seconds.
Charge check: Plug in the charger, wait 30 minutes, then try again.
Recovery mode: Press Esc + Refresh + Power. If it boots to recovery, reinstall ChromeOS using a recovery USB.
External display test: Connect to an external monitor to rule out a screen issue.
Power drain: Unplug charger, hold Power for 30 seconds, then retry.
If it still shuts off after the logo, it’s likely a battery, motherboard, or eMMC failure and needs professional repair.